authentic new

ABOUT US

Welcome to Authentic New — where genuine designer luxury meets smart, considered shopping.

Any style enthusiast knows that two elements can transform an outfit: the right bag and the right shoes. For me, it has always been about exquisite designer bags. This ever-growing obsession, combined with my knack for finding exceptional bargains, inspired the creation of Authentic New — which I am truly excited to share. And, now that my passion has become an established business, I can try to tell my family that all of those bag-hunting expeditions they've endured in our travels were actually for research purposes. I’m not sure they’re convinced.

Like many women, I navigate a busy life of running a business, school drop-offs and pick-ups, cheering on our kids at their games, and managing the wonderful chaos of daily family life. My days are hectic and I certainly don't always leave the house in a carefully styled outfit - but the right bag? Non-negotiable.

Over the years, I have searched extensively for trustworthy online luxury designer outlets, only to encounter recurring challenges: questionable authenticity, inconsistent quality, and too many counterfeits. That’s why we created Authentic New — a place where luxury lovers can shop with complete confidence.

Today, we are proud to be certified sellers for over 150 iconic designer brands, offering a curated selection of brand-new, authentic pieces sourced directly from our luxury brands. Every item includes original tags, a full authenticity guarantee, and prices well below in-store retail.

Please contact us for any questions or if we can help in any way. We are a small but dedicated team - which is why you will always get personal service.

I hope you find something you love — with a price tag you’ll love even more. Thank you for being here.

Olivia

Luxury is an investment.

You are 100% authentic - your wardrobe should be too. We celebrate our customers who appreciate style and luxury - especially when it comes with a great price tag.

We are certified retailers for our designer brands. It is important to shop with confidence in a world where scammers are operating smarter and the fake goods industry is ever growing. We are committed to authenticity and protecting our customers always.

Luxury fashion is an expression of your own style and an investment in yourself.

So whether you’re heading to the office, a special brunch, an evening out or even school pick-up, get yourself that special bag or those fabulous shoes to transform your look and, more importantly, the way you feel.

AUTHENTIC NEW

OUR MISSION

Our mission is to be your trusted destination for affordable luxury, bringing authentic luxury designer brands and smart shopping together.

We envision a world where our fashion conscious customers can express themselves with confidence through high-end designer style, without compromising on quality or authenticity.

  • Accessible Luxury

    We believe high fashion should be within reach. Our goal is to make luxury affordable without sacrificing quality.

  • Style with Substance

    Fashion is more than appearance — it’s self-expression. We empower customers to look good and feel even better.

  • Integrity in Every Detail

    From sourcing to customer service, we hold ourselves to the highest standards of transparency and trust.

  • Smart Shopping, Bold Style

    We celebrate the savvy shopper — the one who knows luxury doesn’t have to mean overpaying.