About Authentic New

Welcome — and thank you for being here. I’m so pleased to share a little about myself and the heart behind Authentic New.

Like many women, I juggle a very full life. I’m a proud mum of two incredible kids, navigating school drop-offs, sports runs, endless calendars, and all the wonderful chaos that comes with it. Beautifully draped over all of that is building my business I truly believe in. A business formed on transparency and trust, accessibility, and a genuine love for quality designer pieces.

I adore luxury bags and shoes, but I also live in the real world. Most days my style isn't runway-ready (like, when is it ever!?) or even "put-together" by any means. Glamour isn’t always practical — but quality should always be within reach. Authentic New was created from a very real need for a trusted, legitimate online outlet where customers can shop with total confidence. No uncertainty. No second-guessing. Just genuine luxury you can rely on.

We are passionate about making authentic luxury accessible. The counterfeit market is vast, and the number of scams online is unsettling. I am firmly against fake goods — and you will only ever find 100% genuine, verified designer pieces here. You will only ever find the real deal here.

I’ve always believed that luxury should fit into your life, not intimidate it. Your bag shouldn’t live in a box — it should live with you: in the car, on school sidelines, at brunch, at work, on planes, at dinner, and everywhere in between. Style isn’t just about labels; it’s about how you feel carrying something that lifts you up, even on the messiest days.

After years of searching for genuine designer pieces at fair prices, I realised how difficult it was to find a place that truly offered both trust and accessibility. Too many sites felt risky. Too many prices felt out of reach. So I decided to build the store I wished existed. One where you can shop with confidence, feel supported, and enjoy beautiful pieces without compromise.

Every order matters. Every customer matters. Behind every message and every parcel is a real person and a real business built on honesty, integrity, and care. Thank you for being here and for letting Authentic New be part of your style story.

Olivia - Founder, Authentic New

Read more about our AUTHENTICITY GUARANTEE & HOW WE SOURCE