ABOUT US
(LEARN ABOUT OUR GUARANTEE & HOW WE SOURCE)
Welcome — and thank you for being here. I’m so pleased to share a little about myself and the heart behind Authentic New.
Like many women, I juggle a very full life. I’m a proud mum of two incredible kids, navigating school drop-offs, sports runs, endless calendars, and all the wonderful chaos that comes with it. Alongside all of that, I’ve built a business I truly believe in — one shaped by transparency, trust, and a genuine love for quality designer pieces.
I adore luxury bags and shoes, but I also live in the real world. Most days my style isn’t runway-ready (and honestly, when is it?). Glamour isn’t always practical — but quality should always feel within reach. Authentic New was created from a desire to offer a clear, reliable online destination where customers can shop with confidence and ease.
I’ve always believed that luxury should fit into your life, not intimidate it. Your bag shouldn’t live in a box — it should live with you: in the car, on school sidelines, at brunch, at work, on planes, at dinner, and everywhere in between. Style isn’t just about labels; it’s about how you feel carrying something that lifts you up, even on the messiest days.
After years of searching for well-sourced designer pieces at fair prices, I realised how difficult it was to find a store that truly balanced access, professionalism, and care. So I decided to build the store I wished existed — one where sourcing is clear, communication is open, and every customer feels supported.
Every order matters. Every customer matters. Behind every message and every parcel is a real person and a real business built on honesty, integrity, and attention to detail.
Thank you for being here and for letting Authentic New be part of your style story.
Olivia
Founder, Authentic New
AUTHENTIC NEW
OUR MISSION
Our mission is to be your trusted destination for affordable luxury, bringing authentic luxury designer brands and smart shopping together, while never supporting the counterfeit or fake goods industry.
We envision a world where our fashion conscious customers can express themselves with confidence through high-end designer style, without compromising on quality or authenticity.