Welcome to a place where luxury meets savvy — and where authenticity is at the heart of everything we offer.

I’m Olivia – founder of Authentic New, where we bring a curated collection of designer brands to you for less than you will pay in store. 

This all started with my long-time love of designer bags. There’s just something about the craftsmanship, the elegance, and the confidence you feel when carrying something truly special. But I’ve also always loved a bargain. Why pay more if you don’t have to?

This obsession of mine — for style and smart shopping — is what inspired me to start this business. As a busy mum my weeks are filled mostly with school runs, sports games and all the other wonderful chaos of mum and home life. I might not always have the most stylish outfit while running between the playground, the office and the supermarket – but the right bag? That’s non-negotiable.

We travel often and my family knows there’s one thing I’ll always make time for: the hunt for that next designer bag at a great price. It's become a bit of a tradition — and now, it's become a business. 

Every item we offer is 100% authentic, brand new and we source from our trusted brands as official certified sellers. We are staunchly against fakes. It is an industry we refuse to support. When I started this business, it was with my core belief that authenticity is everything — in life, and in fashion. You’re real, and your bag should be too.

So, whether you're shopping for your first luxury piece or adding to a growing collection, I hope you find something here that you love. Whether it be your next must-have tote bag or a pair of heels that all your friends will envy – you can have that extra satisfaction that you didn’t have to pay full price for it.

Thanks for being here.